Two childhood friends pay homage to Indian Army on this Republic Day in an interesting manner
Do you shop online and care about the sacrifices of India Army. Do you want to do something for the brave soldiers who lay down their lives so that we can sleep peacefully in our home? Two youngsters plan to pay their homage to the Indian Army in an interesting way through their Cashback Website “Baggout” – Just visit your favorite online retailers through Baggout for shopping which will generate 10-15% of your purchase value as free earnings. Currently, Baggout’s members can only redeem these earnings as cash/shopping vouchers. But the startup is adding another option wherein you can donate the earned Cashback to “Army Central Welfare Fund”. The founders have chosen the occasion of India’s 64th Republic Day to activate this new option. In addition to the contributions from members; the startup will also donate 4% of their own earnings for next three months to the fund as a contribution from their side.
Online shopping has been widely adopted by the young generation which is well versed with internet and finds immense value in the concept due to the convenience, wide variety and reasonable prices offered by the online retailers. The founder duo – Deepak Jain (an alumnus of IIT Roorkee and IIM Ahmedabad) and Prashant Mahajan (ex-Technical Head in US) – started www.baggout.com in June 2013 which helps its users in earning money during each online transaction. The company has tie ups with all major online shopping sites in India and receive commission for each sale generated by Baggout which is passed onto the users as cashback. The company has received great traction and has registered over 35,000 members in last few months. Majority of the website’s users are young and are able to save significant money through Baggout. The founders who left their cushy corporate jobs to pursue their dream firmly believe that the youth of this nation is open to philanthropic causes and want to make it a part of their everyday lives. Currently, the portal will start giving an option to fully donate the Cashback earnings; the duo, however, plans to introduce another feature in some time wherein the members will be able to donate a portion of their free earnings. A nice initiative with a potential to generate money for Indian Army; we will need to see the response that they receive from their members.