Are you looking for top hacks to ace digital marketing for your fashion brand? Have you got a fashion brand with top quality products but are finding it difficult to market them? Most brands today are experiencing less sales even though they have the best products in hand.
This is largely due to brands not focussing on the digital marketing of their brand products.Today it has become extremely important for brands to integrate digital marketing in their working practices.
Having the best quality products at your dispense is surely an advantage, but without marketing them correctly, you may end up selling less than your targets or your competitors.
Digital Marketing has changed the game-play. Every brand has started incorporating digital marketing for their fashion brands. It helps them create awareness about their brand, update their audience about the new additions and to create a noise and be heard among all other competitors.
Brands hire digital marketing agencies to carry out their marketing activities but it is necessary for you to go through an online digital marketing course for a better control and understanding of what the agency is providing you with .
Well, you must know that it is highly recommended to know your competition in the market before you set foot. Let’s take a look at what the competition looks like.
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Competition in the Fashion Industry
India’s fashion industry is estimated to value at approximately $60 Billion by 2022 making India the sixth largest country in the world.The growth is calculated to be around 10 percent year-on-year.
By and large, you can already see the amount of competition that is going to increase in this industry. Needless to say, survival is going to get tougher.
More and more brands are shifting towards rigorous digital marketing practices and if you fail to catch up on that, it may get worse while competing.
Brands are spending the same or almost equal amounts of money that they use for production into digital marketing activities as well. They are leaving no stone unturned.
There stand two main challenges to ace this competition: to up your digital footprint and to do it better than your competitors.
Let’s check out the top 6 tips that you need to follow to up your digital marketing game:
Top 6 Tips on Digital Marketing for Fashion Brands
- Website
The on-going Covid-19 Pandemic has forced us to shift to the online medium for survival.
Although the fashion industry delved into it much earlier since online shopping was introduced.
So if you’re still wondering about developing a website, you definitely should. Consumers today prefer shopping online, especially fashion related.
Making a website is not that easy. There are many factors that go into making a successful website like:
- User-Friendly– If your website is not user-friendly, customers will bounce and may never return. The layout should be crisp and clean to avoid confusion of any kind.
- Attractive – Have certain attractive elements on your website so that users spend more time on your website.
- Maintenance – Creation of a website doesn’t end your work. Constantly updating your website with new information is very important. Also, many times the website crashes due to numerous reasons and it needs to be fixed ASAP.
These are just a few pointers that need to be taken care of. Even if you’re not a web developer, you should definitely consider learning about it so that you are on the same page as with your hired web developer. This way you can have a better control over things.
- Social Media Engagement
Having a presence on social media has become increasingly important because that’s where most of your consumers are present and spending a lot of their time.
Does that mean it is enough to have a page with your contact information? No! There’s so much more to social media marketing.
To have a high engagement rate, you must post regularly whether it is about your new products, the existing ones, certain USPs or even memes for that matter.
When your audience shares their views in your messengers or as comments on your posts, make sure that they get a reply within the shortest time possible.
Consumers love brands that hear them and reply back to them. It is an effective way to earn brand recognition and loyalty.
Another popular strategy that is doing rounds is Giveaways. Announce a giveaway of your certain products for all your followers by laying down simple rules. Ask them to tag their friends and follow your page. Declare the winners on a random pick or using third-party apps.
It is an amazing way to increase engagement with your followers while also giving them something in return.
- Influencers
Influencers are on a rapid rise, especially since the use of social media like Instagram.
Influencers have a very high engagement with their followers and quite a few of them have a whopping number of followers.
If you get them to test/review your products with their followers, you will be reaching a massive audience with a very low cost to bear.
It has become a new mindset of people – to wear and eat what their favourite influencers are wearing and eating.
Make sure you collaborate with an influencer who is in line with your brand values and beliefs and has an audience similar to your target.
- Blogging
Every industry today has come to realise the importance of blogging. It has become a must to have an upbeat blog section.
Giving out qualitative and valuable content is going to get your readers to know your credibility. Once they see that they’re helpful and informative, they become avid readers of your blog.
Now, you can add relevant product links to your blogs which will help direct your readers to your site and may result in a purchase. Thus your conversions will increase leading to an increase in your sales and eventually your profit.
Super Tip: All blogs should always be SEO optimized for better performance and ranking.
You can take a short Online SEO Certification course to learn the tips and tricks.
- Paid Advertisements
One mistake many brands make is not allocating sufficient funds to paid advertisements. It may seem like a huge investment in the beginning but trust me on this, you will not regret it once you see the results for yourself.
Wouldn’t you love it if your consumer had searched for a product related to your business and your ad pops up on his screen within a matter of a few seconds?
That’s how these ads work today. You can target audiences as per your requirements. You can select specific locations, age group, gender, etc and many such factors while filling out the criteria for your ads.
Are you intrigued to find out more about how these ads work? Give this Facebook Ads Course a shot.
- Email Marketing
The use of smartphones has worked wonders for email marketing. Previously, mails were checked on computers and thus they were checked once in a while.
Today, everybody receives emails on their phones and they can check them anytime anywhere.
Emails are considered to be a formal mode of communication and hence making it the best form to have a personalised communication with your audience.
Have an intense email marketing strategy. Offer freebies to your customers for providing their email addresses. Once you have that, you can send regular emails announcing your new line, about sales, deals and discounts or even important notices.
This strategy helps you stay in your customers mind and makes it difficult for them to forget you.
However, avoid spamming them with unnecessary emails. Learn about the ABCs of Email Marketing and get a certificate too!
Conclusion
What we looked at right now was the role of digital marketing in the retail fashion industry and the top ways to integrate digital marketing for fashion brands, but you must know that it doesn’t end here.
There are never definite ways to do digital marketing. It is always about picking up the essence of it and adding your own expertise to it.
One way to master digital marketing is opting for a digital marketing online training. It will prepare you for all the aspects of digital marketing and allow you to have a better control over the digital marketing activities of your fashion brand.