Jewellery is always a woman’s go-to accessory whenever we are looking to add some oomph factor to our outfits. The best women’s jewellery is more than just a flashy trinket or a status symbol. It’s an emotion. It’s a story about the woman who is wearing it and, in many cases, of the woman who passed it onto their next generation.
We are always on a look out for great jewellery brands which have exceptional designs. Recently, we came across a brand called “Amama” and we could not take our eyes off of the pieces.
Why we liked Amama
It’s positioned as a one stop shop for ethnic jewellery – From tribal, cultural jewellery to authentic traditional jewellery. The jewellery, however, is presented in a modern form so that these can be worn anywhere and give the clients’ outfits a new age charm. The pieces stand out due to their intricate detailing and definitely make a strong statement.
Amama offers a good variety of the latest unique modern and traditional designs. Furthermore, they have a number of collections to cater to all your needs, whether you are searching for minimal modern jewellery for your friend’s birthday party or heavy traditional jewellery for a festive occasion. They have it all covered for you. Moreover, they have a wide variety of necklaces, chokers, earrings, bracelets, belts, handcuffs, and many more categories.
Various collections are available to cater to your needs according to the life events and occasions. The Zodiac collection contains jewellery for every sign and symbol with precise significance addressed within it. Other Collections such as Rangrez and Bianca are ingenious with various considerations that could be styled for every occasion, each day.
Amama has a definite philosophy behind its jewellery that women are usually fond of inherited jewellery but they must keep passing it on to every generation. So, if you look for a story in everything, Amama is the most worthy place for you.
Versatility is not only about variety but also styling and Amama has you covered with various styling options.
The portal has amazing depth in every category and features various subcategories that could suit your taste. For instance, let’s see Earrings, they dont offer just Stud Earrings but they offer Statement Earrings to danglers as well.
We love their personalized feature, where you can personalize the piece as per your pic or your design if you want to gift someone. You can also find hair accessories, personalized jewelry or accessories. We are currently crushing on their evil eye necklace and handcrafted Stardust ring.
What to expect in future
Amama is aspiring towards becoming a marketplace for various jewellery brands who can cater to all the needs of the customers, but all under one shop – “One Stop for all the Jewellery Shopping”.
In the upcoming months, Amama is looking to launch their first-ever specified wedding collection which is exclusively inspired from the “Jharokha”. It is an indo-western collection that is suitable for festive as well as party vibes.
Another collection that is going to launch very soon is a party vibe collection that will take the market aback. It is inspired from the galaxy and universal elements which also portrays the funky sentiments within itself. Can’t wait to lay our hands on these collections.
“AMAMA”, the name itself derived from telugu, meaning Amma or mother. AMAMA defines an emotion in a woman, a motherly emotion. We all women have motherly qualities inside us. Every woman in the world is close to jewellery and more emotionally connected to ones they inherit. AMAMA tells a story inside us.
Amama was founded in 2017, and has garnered a loyal clientele ever since. Their pieces have been seen on celebrities like Yami Gautam, Masaba Gupta, Riya Kapoor, Neena Gupta, and Nora Fatehi among others. Popular influencers and bloggers such as That Boho Girl, Komal Pandey, Masoom Minawala, and Kusha Kapila, have also worn their pieces.
Check out Amama and find the one unique jewelry and create your own story to tell from your heart through AMAMA! Go give it a try!