We are always on a look out for beautiful home décor items to adorn various parts of our home such as living room, bedroom, kitchen and bathroom. Finding the right items for your home is really difficult as it needs to appeal to your unique taste and needs to be appropriately priced. In our search, we came across EK by Ekta kapoor which has been founded by none other than Ektaa Kapoor and we fell in love with the collections available on the website.
The EK by Ekta kapoor (EK) is an online shopping destination founded by Ektaa Kapoor, a well-known entertainment industry figure who has revolutionized Television. “EK is my way of empowering local artisans who work to preserve Indian heritage and culture through their art,” Ektaa Kapoor says. It was founded in 2021, and its headquarter is in Mumbai.
The products are designed keeping in mind the impact they have on one’s well-being- the material, designs/patterns used in the products have a deep-rooted significance in Indian culture. Most of the products are handcrafted by artisans to promote Indian craftmanship.
For example
At EK, the materials, colours, designs and artefacts have a purpose. EK’s bed linens are made entirely of Indian cotton. Because of their soft and breathable texture, they are an ideal companion for a restful and peaceful sleep. The Ayurvedic brassware collection includes artefacts and utensils with numerous health benefits.
The Hamsa Hand and Evil Eye Jewellery are more than just decorative items. The purpose is to bring good health and well-being by keeping negative energy away. The goal is to fill homes with wellness products that energise your mind, body, and soul
The website offers a variety of products. All pieces are hand-crafted by Indian artists who have passed down age-old traditions for centuries. The homepage of the website displays the most recent product launches as well as featured products from several categories.
Main Categories offered on the website are –
The website also lists products under various collections as per the design aesthetic:
The products and pricing ranges are highly affordable for Indian customers. Collaborative work with Indian artists is a fantastic idea for assisting remote artists and it is valuable to our diverse culture.
We got a set of Handcrafted Teal & Brown Ceramic Bowl which was looking exquisite on the website. It is a piece from the Ceramic collection of the website. We just loved the packaging – the bowls were packed in at least three layers to guard the same from breakage during shipping. When we opened the packet – we fell in the love with the quality of the bowls. The finish was top notch and moist importantly the size was also good. The bowl is handcrafted from high-quality ceramic. It is hand painted in a tranquil teal colour to honour its very beautiful piece of art. The colour is relaxing and would be great for serving dinner to guests.
All in all, we love the products curated on the website and are more than happy with the quality of the products that we ordered from the website. In case, you are looking for some home décor items – go for EK by Ekta kapoor.
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