We all wear socks, but it must be one of the most unchanged categories over last 25 years. While everything has changed in the last few decades and most of the consumer facing products have been revolutionised; socks have remained the same. The same socks designs which were worn by fathers are being worn by their sons and grandsons.
Soxytoes, however, begs to differ as they are revolutionising the socks industry especially the “noticeable socks” niche. We were also bored by the current socks available in the offline markets and wanted to see some quirky socks and that’s when we searched for “buy socks online” (no points for innovation here) and Soxytoes popped up.
About the Brand
While innovation has improved our clothes, shoes, and watches in numerous ways, our ankle-hugging companions have been overlooked. Mr. Aayush Goenka, founder of Soxytoes, realized that socks needed a revolution too. Thus, was born the concept of “noticeable” socks, a game-changing, orbit-shifting innovation that aimed to shake up a previously dull and uninteresting category.
While their cutting-edge designs make use of colors, patterns, and graphics, their product design combines a number of emerging international technologies.
The company is a socks first company and specializes in socks category. They have socks for Men, Women and Kids alike and that too in a large number of design categories which you won’t see available anywhere else.
There are eleven different collections available including No Shows, Yoga & Pilates, Diabetes Care, Casual, Corporate, Classic, Athletic. They have also moved into adjacent categories like loungewear and masks.
Our Personal Experience with the brand
We got one Pyjama set, face mask and of course socks from the brand and just loved the products.
Let’s Avocuddle Cotton Pyjama Set
We all know how much being comfortable is important for everyone. To be able to breathe comfortably in our own skin is a must. Due to the hectic lifestyle of today’s time, wearing a comfortable pyjama set to get a good sleep and get relaxed is a must.
This avocuddle Pyjama set is made of 100% bio-washed cotton and has an elasticated waist to provide you with maximum comfort while wearing them. Cotton is especially best for summer seasons. Loved the softness which would definitely help in enhancing the sleep quality. Definitely feels premium and highly recommended.
Hustle Cotton Face Cover
This is a beautiful-looking mask that feels premium in touch and feels. It does not tug at your ears like the normal masks available in the market and comes with a filter replacement as well. These masks are made with 100% fine weave cotton and are definitely a few notches above the other masks available in the market.
Saturday Night Pack of Socks
Just loved the colors and messaging on these socks and to put cherry on top – It also had a pretty strong use case Wearing these socks on weekends and binge-watching series after series is a heavenly experience. The build quality is also superb and feels premium.
Try out Soxytoes’s amazing products with great benefits like a comfortable, cool, and stylish touch to your socks, pyjama sets and masks. Moreover, these are value for money products with premium products available at affordable rates. The Soxytoes team is definitely doing a superb job.