If you’re trying to plan an upcoming formal event, you might be wondering what steps you need to take. Organizing a successful event can be tough, especially if it’s something that you’ve never done before.
Maybe you’re hosting a networking event for your corporate business or a recruitment day for job seekers to learn more about your business and apply for your vacancies. Whatever the reason for your formal event, you can follow a similar set of steps to ensure that everything runs smoothly.
Keep reading to learn more about how you can host a successful formal event. First, we’re going to cover some of the main benefits of hosting such events for your business.
What Are the Benefits of Hosting a Formal Event?
In-person events weren’t just difficult during the COVID pandemic. They were illegal!
Businesses were forced to work remotely, and their teams of staff were unable to meet in large groups due to COVID restrictions. As we approach 2023, these restrictions have been lifted, and networking and recruitment events are now up and running once again.
This is great news since in-person formal events provide your business with a lot of benefits. They enable you to bring people together in a comfortable setting for valuable human-to-human interactions.
Physical events connect your employees on a deeper level, which can boost productivity and teamwork. They also enable you to strengthen your connection with your current clients and form new relationships with potential new clients or business partners.
Hosting an in-person event provides the perfect opportunity to increase brand awareness. You can entice new clients and job seekers to learn more about what your company offers to expand your operations.
How to Host a Successful Formal Event
Hosting a formal event involves a number of different steps and it can feel complicated at first. However, we’ve broken down the key steps that you need to take for a successful event below.
Consider the dress code
If you are hosting a networking event where your employees will be meeting your clients face-to-face, you will want them to look smart and presentable. Similarly, if you are hosting a recruitment event, you will want to make a strong first impression on the job seekers who are attending.
Therefore, it’s a great idea to consider a professional dress code for your event. On your invitations, include a quick breakdown of the types of clothing that are acceptable. For example, you may want to specify that dress shoes or heels, smart shirts or blouses, and tailored pants or skirts are the appropriate dress code for your event.
Determine your budget
If you haven’t yet determined your budget, now is the time to do so. It’s important to figure out how much money you can spend on your formal event before you start planning the finer details.
Events aren’t cheap, particularly for large events with hundreds of guests. However, investing in the best equipment and materials for your event will maximize your return on investment.
Before you begin breaking down your total budget, right down all of the different aspects of your event that will cost money. Common costly areas for events include paying for the venue, catering, light and sound, promotion, and guest speakers.
After figuring out your total budget, break it down into categories to identify where this budget will be spent. For example, how much will it cost to promote the event? How much are you willing to spend on catering or lighting and sound?
You can use a money management tool or budgeting software to make your budget planning easier. If you don’t want to use software, you can use a basic spreadsheet on your computer to break down your total budget and track your expenses.
Consider the logistics of the event
When we say logistics, we’re referring to things like the venue, furniture, catering, photographers, and videographers. You’ll also need to consider the time and date of the event, but this is something that will depend on the availability of your venue.
This step is usually the most time-consuming part of organizing a formal event. There are several aspects of logistics to consider and it can take a lot of time, effort, and patience to ensure they all fit together nicely.
Create a schedule for your event
Once you’ve finalized the venue and the date and time of your formal event, you can start planning your schedule. Consider the aim of your event and whether or not you want guest speakers to host talks throughout the day.
If the main aim of your event is networking, you might want to leave a lot of free time during the event where your guests can interact with one another. If you want to recruit new staff, schedule talks, seminars, and Q&A sessions for your guests to learn more about your business.
For all-day events, make sure to schedule regular breaks for your staff and crew members. Try not to be too strict with your schedule and give yourself leeway between different parts of the event in case any of your talks run late.
Think about event promotion
If your event is open to the public, you can use social media or local news outlets to inform those in the community about your event. However, if you’re opening up your event to everybody, make sure to include a sign-up form on your website so that you know how many people are expected to attend.
You can use colorful posters and promotional tools to entice people to attend your formal event. Make sure to include the relevant details on your posters and marketing aids, such as the location, time, date, and dress code of the event.
The final step is to consider how you’re going to promote your event. You need to inform your employees and clients of the time, date, and venue of your formal event and send out invitations to each person.